Can I let you in on a secret? I know about a directory that has over 1,000 hair and beauty salons located in Essex. Can I point you in the direction of the ONLY salon directory you need?!
2020- not exactly the best year for beauty businesses. Salons owners have spent most of the year behind closed doors, thinking of ways to earn extra income. According to lockdown guidelines, clients have been cancelled several times. Many salons are finding it hard to see the light at the end of the tunnel. Introducing – The ONLY salon directory you will need!
“THE SHORTLYST WAS BORN FROM THE NEED TO BE ABLE TO FIND THERAPISTS AND HAIRDRESSERS QUICKLY FROM A TRUSTWORTHY SOURCE”
The Women Behind The Salon Directory
March 1st marks the day that five women revolutionise the way appointments are booked in Essex salons. This group consists of one nan, two mums, a mum to be and a university student.
Jacqui Sweeney is a woman on a mission. Her mission is to group local salons into one directory. The ethos of the brand is: ‘to look after customers and businesses like a big sister,’. The goal is to empower ‘women to take control of their business and time,’. They aim to support customers booking treatments in a safe, trusted way.
Quote From The Shortlyst Directory
“We wanted to create a new and easy way of connecting local and wonderfully talented mobile therapists, home salons and high-street beauty therapists, with new clients and customers, particularly after how hard the last year has been.
The Shortlyst is a trusted space for small and large beauty businesses, where their specialities and marketing activities aren’t lost in a sea of competitors. Business owners can create their own page, with all the information available in one place – making it much easier for them to attract bookings.
The idea for The Shortlyst has been in the planning for well over a year, but over Christmas it really took shape, and I couldn’t be prouder of what we’re launching!
As if The Shortlyst itself wasn’t ambitious enough, today also marks the start of our expansion plan where we’ll be bringing The Shortlyst into five new areas by the end of the year and who knows what 2022 will bring…”
How Does This Salon Directory Work?
Booking a beauty or hair service has never been easier. With the introduction of The Shortlyst, you can actually view a companies certifications, qualification documents, and insurance certificates. This gives you confidence that the salon you are booking is well above board. The Shortlyst database has a review section for each business listed. This is where you can leave your thoughts on your experience and read other reviews. There has never been a safer way to book a treatment.
The Shortlyst features three types of memberships. A free package – meaning its services are available to even the most new or freshly qualified worker. There are two bespoke packages, the Enhanced or Premium subscriptions. Both of these memberships are tailored more towards established brands. No matter what size your salon is, there is something to suit you .
What Can A Client Expect On This Salon Directory
From a clients point of view, The Shortlyst offers a trusted database of local salons. Each salon can provide their documents to prove the salon is legitimate. On The Shortlyst you can access a blog filled with posts on selfcare from home. These include ‘How to apply fake tan’, and ‘Which facemask suits your skin type,’.
What Services Are Offered To Salon Owners?
From a salon owners point of view, The Shortlyst offers you your own page where you can post offers etc. Their blog includes a plethora of posts containing information needed to run a successful business and tips on using SEO to market your business and books to better your business. What I find helpful are the tips for staying ahead of competition.
On The Shortlyst website you can create your own page, this page allows you to post services and advertise cancellations.
Joining The Shortlyst Directory
Upon seeing what this site has to offer, I can genuinely say I am excited to see what the end of lockdown has in store. There is light at the end of the tunnel for the hair/beauty industry.
To join The Shortlyst and become a founding member with 3 months free AFTER lockdown is over if you choose to sign up for one of the paid memberships. The first 3 months will be free and they will even create your page for free (usually £99). After the initial 3 months free, you will have the premium package at a reduced rate of £9 per month and they promise this will never increase. To register – click here.
Question – Would you like to see this service expanded to your area?
Let me know in the comments if you would love this service in your area?
To check out my last post about Vieve cosmetics click here.